What was the greatest thing before sliced bread?
You hear a lot about what is the greatest thing since sliced bread, but when they invented sliced bread, what did they compare it to? Was it the greatest thing since the wheel? The greatest thing since gunpowder? The greatest thing since cooked meat? Someone must know.
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Wikipedia basically says it's a marketing gimmick....
The greatest thing since sliced bread
The phrase "the greatest thing since sliced bread" (and variations thereof) is a commonly used hyperbolic means of praising an invention or development. Sliced bread appears to be something of an arbitrary selection as the benchmark against which later inventions should be judged. It has been said that "the phrase is the ultimate depiction of innovative achievement and American know-how",[6] although it is commonly used in the United Kingdom as well.
The popular use of the phrase derives from the fact that Wonder Bread, the first mass-marketer of sliced bread as a product, launched a 1930s ad campaign touting the innovation
So you're saying that marketing was the greatest thing prior to sliced bread?
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