Thursday, October 20, 2011

Word of the Day

Today's word of the day - 'snackify' - is brought to you by PepsiCo.  Pepsi CEO Indra Nooyi recently stated, "We see the emerging opportunity to ‘snackify’ beverages and ‘drinkify’ snacks as the next frontier in food and beverage convenience."

Yes, the company is referring to taking snack foods and liquifying them so that you can drink them.  Sounds delicious, does it not?  This bold slaughter of the English language comes on the heels of the announcement of their new line of drinkable fruit purees.  Also mentioned are some drinkable yogurts, along with plans to mix in grains and nuts in future iterations. 

Lunch time is quickly approaching for me, so I'm going to wrap this up so that I can go do some serious snackification.  You can read more here.

*note - blogger's spell checker recognizes both snackify and drinkify as real words.  Yet somehow it still does not recognize internet as a real word. 
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