Get Twitter Off My TV

I'm watching some of the Seafair events on tv this weekend and across the bottom of the screen is a constant scrolling twitter feed of what people are saying about Seafair.  This seems to be an increasing occurrence during sporting events and I can't help wondering just who the hell gives a damn what some random attention whore has to say.  Obviously I would prefer to have it off my screen and have the entire picture dedicated to what I'm watching, but as this proliferates I wonder if I'm in the minority here.  I hope it's a trend that dies out soon.  I get that television stations would like their viewers to be more interactive and think that engaging them will increase viewership or something, but this just seems like a huge waste of time to me.